Develop your brand identity and marketing platforms to reach your customers.

Brand Identity Development

Learn what it takes to start your own business

  • Develop a logo design the reflects your brand

Market Analysis Sessions

Create a business plan as a roadmap for your idea

  • Identify your target market and their characteristics
  • Develop surveys for market research

Marketing Strategy Development

Turn your plan into a fully-functioning business

  • Prioritize marketing channels and tactics
  • Create a timeline for implementation

Marketing Channel Development

Grow, reinvent, or stabilize your small business

  • Create a website for your business
  • Develop social media platforms strategically
  • Develop an e-commerce platform
  • Design print materials
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FOSTERING ECONOMIC OPPORTUNITY

Marketing assistance is provided with support from the Lehigh Valley Community Foundation and Southside Vision 2020, a 6-year revitalization program of Community Action Development Corp. of Bethlehem (www.cadcb.org) and the City of Bethlehem, with financial support from PPL Corporation, Just Born Quality Confections, Provident Bank, Peoples Security Bank & Trust, with tax credits from the PA Department of Community and Economic Development. To support CADCB’s marketing assistance program as a volunteer or donor, click below.

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