Develop your brand identity and marketing platforms to reach your customers.
Brand Identity Development
Learn what it takes to start your own business
- Develop a logo design the reflects your brand
Market Analysis Sessions
Create a business plan as a roadmap for your idea
- Identify your target market and their characteristics
- Develop surveys for market research
Marketing Strategy Development
Turn your plan into a fully-functioning business
- Prioritize marketing channels and tactics
- Create a timeline for implementation
Marketing Channel Development
Grow, reinvent, or stabilize your small business
- Create a website for your business
- Develop social media platforms strategically
- Develop an e-commerce platform
- Design print materials
FOSTERING ECONOMIC OPPORTUNITY
Marketing assistance is provided with support from the Lehigh Valley Community Foundation and Southside Vision 2020, a 6-year revitalization program of Community Action Development Corp. of Bethlehem (www.cadcb.org) and the City of Bethlehem, with financial support from PPL Corporation, Just Born Quality Confections, Provident Bank, Peoples Security Bank & Trust, with tax credits from the PA Department of Community and Economic Development. To support CADCB’s marketing assistance program as a volunteer or donor, click below.