Develop your brand identity and marketing platforms to reach your customers.

Brand Identity Development

Learn what it takes to start your own business

  • Develop a logo design the reflects your brand

Market Analysis Sessions

Create a business plan as a roadmap for your idea

  • Identify your target market and their characteristics
  • Develop surveys for market research

Marketing Strategy Development

Turn your plan into a fully-functioning business

  • Prioritize marketing channels and tactics
  • Create a timeline for implementation

Marketing Channel Development

Grow, reinvent, or stabilize your small business

  • Create a website for your business
  • Develop social media platforms strategically
  • Develop an e-commerce platform
  • Design print materials
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Marketing assistance is provided with support from the Lehigh Valley Community Foundation and Southside Vision 2020, a 6-year revitalization program of Community Action Development Corp. of Bethlehem ( and the City of Bethlehem, with financial support from PPL Corporation, Just Born Quality Confections, Provident Bank, Peoples Security Bank & Trust, with tax credits from the PA Department of Community and Economic Development. To support CADCB’s marketing assistance program as a volunteer or donor, click below.